Category Archives: Lifestyle

The core skills of a digital marketing agency in London

When choosing a digital marketing agency in London, you need to think about a number of factors that’ll help you make that decision. Too many companies just run into an agreement wanting to hire the services of the first people they meet. Some companies don’t even meet the agency, which is a big mistake as far as we’re concerned. You need to know what you’re working with, what the prices are and what those prices will get you, and also some other aspects of the work overall. In this article, we’re going to look at something that is very important when choosing a digital marketing agency in London, the core skill base of the agency.

Digital marketing is an interesting science.

It requires a lot of things to happen at once, and quite a lot of organisation. It also means that there are some agencies out there that are good at certain things but by no means competent at everything involved in digital marketing. It is a rare agency indeed that can handle every aspect of digital marketing in an expert and efficient way. It’s important, therefore, that you talk to a digital marketing agency London assuming you are in the London area. Talk to them about their core skills and the abilities they’re bringing to the project. If any company tries to say that they can do everything, you may need to think about whether or not you want to work with them. No agency can do everything, and if it does then the company doesn’t do it to the best of its ability. You need to think about asking them to outline what they can do, with experience explained in testimonials and case studies so that you can pick out the skills that they do have, and the results that they have with previous clients. Contact those past clients

If you see testimonials and case studies, contact the people that they have worked with. Ask to speak to the people involved in the project at that client, and get a full rundown of how the project ran and what the skill sets were. If the skills the previous client is talking about marry up with the skills that you want to be employed on your project, you’ll start to sense that this agency that you’re thinking of working with may have the ability to bring deliverables to you. If you want the complete solution, from content marketing to social media and beyond, you need to make that very clear to a prospective digital agency before you even start talking about money.

That’s why it’s always important to have a list of things that need doing for your project. If you’re not clear what needs to be done, and many companies aren’t, ask for a rundown of what could be achieved by the digital marketing agency. They should be able to look at your company and its current position and be able to tell you what they can achieve as regards digital marketing. If the achievable’s seem like something you’d like to have done, then ask for evidence and testimonials that illustrate that they have completed work on this level before. Again, contact those people, the previous clients, and ask for evidence or at least a frank discussion that the deliverables are there. You need to know that this complete solution can be delivered by the agency.

It’s just like buying a car. You wouldn’t buy a car unless you go through all the checks and research before you go ahead and make a purchase. Buying a car is a big purchase. When it comes to your company, the services of a digital marketing agency are a big purchase.

We cannot stress enough how important it is for you to work out what the core skills of the agency are. If they can do what they say, then you should be able to move on quite quickly and get to work. If what you need to get done for your company is complicated and sophisticated, as well as comprehensive, take your time to go through what the agency can offer and what you can do against that offer.

Too many companies blunder along wildly trying to buy at a good price. But if you don’t know what an agency can do, then you may find out the hard way that they can’t quite make the grade regarding the deliverables you so urgently require for your brand, and consequently, your upcoming revenue statement.

4 Key points to consider when looking for an Events Company

What to look for in an events company in London

When you are planning to host an event, one of the worst frustrations is finding a credible and professional event company. In London, there are plenty of companies which claim that they are event companies, but in reality they are just event planners. This means that you have to implement various companies to get the event right. So what should you look for when you are looking for an events company in London? Here are four considerations to help you.

Number One: Is the company diversified in its services? 4 Key points to consider when looking for an Events Company

One of the first things that anyone should consider when they are looking for an events company in London is the services which are offered by the potential businesses. Companies that offer a variety of services but at the same time is not so diversified as not to be unprofessional are desired. The reason why such should be considered over a company which only focuses on one genre is that a company which offers an array of services can modify your event to suit your purposes without having to have multiple companies involved in the process.

For example: If you are planning a wedding event and want the ceremony to have the traditional floral designs and a stringed quartet, but then you want to have the reception to have special lighting and a live band then you need to have a company that can handle both from their network.

Number Two: Does the event company provide you with a list of potential venues?

Finding an event planner goes hand in hand with finding a place in which to host the event. To minimize the frustrations of planning your event, when you seek out an events company in London ensure that they provide venue finding as one of their services. Also, you will want to find out if their location base is limited to only the London area or if the events company works throughout the UK. The more options that a company provide in terms of vendor locations, the more apt you are to find that perfect spot for your event.

Number Three: What sets the company apart from all the other companies out there?

There are good event companies, standard event companies, and then there are great event companies. What category does your potential provider fall into? If you have a good or a standard event company, then shop around and just get the cheapest rate. They are all the same and you can expect that your services will be to the standard of everyone else. The problem with this, of course, is that you do not want your event to be just like everyone else’s. You want your event to be iconic, fashionable, and most importantly memorable.

When getting ready to find an event company in London, you should make a list of the things which are important to you such as:

  • Does the company come highly recommended?
  • How big is the staff and what security is taken to ensure professional staff are hired?
  • What is the deposit required?
  • How many companies does the event company work with?
  • Do they offer catering services?
  • Do they sub out tasks to third-party vendors?

These are but a few of the considerations that you may have. When you find the event company you want to use, present them with your questions as well as the event’s needs. A great event company will be able to answer all your questions and met your needs.

Number Four: Is the company going to work for you or are you going to have to work for the company?

Finally and maybe most importantly is the consideration of the time which the event company will allocate to your event. This is where references as well as a bit of research on your part will play a key role. You do not want to hire an events company in London which will require you to do most of the work. You are hiring the company for a service, and that service is to plan and execute the event. Granted, the company will need your input and direction, but they should be the primary people working to ensure the event is successful.

We are here for you

If you are looking for an event company in London and want to go beyond the standard providers, then we would love to offer you our services. www.papillonevents.co.uk offers a variety of services catered to your day. You will never find us unprofessional or unaccommodating to your needs. If you have any inquires as to any of the services which we provide, please visit our website or call us directly at 03335 771310.

Ghost Hunting Equipment – What You Will Need

Ghost hunting has become big business in recent years with TV shows and books all dedicated to the subject. Everyone seems to be grabbing a camera and dashing out to capture the hauntings of the many locations around the country. But for a serious ghost hunt, you need a little more than just a smartphone with a camera and a microphone. Here we look at what you will need for a proper ghost hunt. We have complied this content with the help of Creepy Ghost Stories.

Basic equipment

The digital camera is the first item into your ghost hunting bag. A good quality digital camera is an absolute essential and you can also come by ones that have infrared, ultraviolet and other light spectrums as well as normal light conditions. These add to the chances of capturing something during a hunt.

A digital voice recorded is another must-have item and are used for a variety of purposes. As well as capturing those EVPs that might occur, it is also useful to document what is seen as it happens and even for speaking to people you encounter at locations about their experiences. At the beginning of the session, everyone should introduce themselves on the recording.

Everyone attending the ghost hunt should have their own torch so help explore darkened areas. Another item each participant should have is their own notebook and pens to write down anything they spot as it happens.

Then there are the items that can be overlooked in the excitement but shouldn’t be forgotten. Plenty of spare batteries are crucial as there are often experiences where batteries drain inexplicably during investigations so spares for the camera, the recorded, the torch and anything else electrical is essential. A first aid kit should travel in one bag of the party and everyone should make sure they have a watch to record the time of any events or sightings. Finally, don’t forget to dress appropriately for the weather conditions – if you are cold, you won’t concentrate and might miss the point of the event!

Specialist equipment

If you want to cover more bases with your equipment, are re-visiting a location to try and repeat results or plan to conduct investigations regularly, then there is other equipment worth considering. Top of the list is a video camera and a tripod is often a useful addition. Their constant visual record helps to catch things that the eye misses and can be left recording in a spot while you are elsewhere.

The EMF detector or Electromagnetic Field Detector, is a tracking device of sorts that measures energy sources and disturbances to the electromagnetic field. Some believe that spirits cause these disturbances so pinpointing events can be best done with an EMF detector.

Thermometers are handy to leave in a room with a camera or video camera to monitor the changes in temperature in a room, or simply to use as needed. Motion detectors are another item that can be used in unoccupied rooms to monitor activity.

Finally, hand held radios can be useful to communicate with other members of your team in different parts of a location. They are useful if something happens or if help is needed and avoids the interference from mobile phones.