The core skills of a digital marketing agency in London

When choosing a digital marketing agency in London, you need to think about a number of factors that’ll help you make that decision. Too many companies just run into an agreement wanting to hire the services of the first people they meet. Some companies don’t even meet the agency, which is a big mistake as far as we’re concerned. You need to know what you’re working with, what the prices are and what those prices will get you, and also some other aspects of the work overall. In this article, we’re going to look at something that is very important when choosing a digital marketing agency in London, the core skill base of the agency.

Digital marketing is an interesting science.

It requires a lot of things to happen at once, and quite a lot of organisation. It also means that there are some agencies out there that are good at certain things but by no means competent at everything involved in digital marketing. It is a rare agency indeed that can handle every aspect of digital marketing in an expert and efficient way. It’s important, therefore, that you talk to a digital marketing agency London assuming you are in the London area. Talk to them about their core skills and the abilities they’re bringing to the project. If any company tries to say that they can do everything, you may need to think about whether or not you want to work with them. No agency can do everything, and if it does then the company doesn’t do it to the best of its ability. You need to think about asking them to outline what they can do, with experience explained in testimonials and case studies so that you can pick out the skills that they do have, and the results that they have with previous clients. Contact those past clients

If you see testimonials and case studies, contact the people that they have worked with. Ask to speak to the people involved in the project at that client, and get a full rundown of how the project ran and what the skill sets were. If the skills the previous client is talking about marry up with the skills that you want to be employed on your project, you’ll start to sense that this agency that you’re thinking of working with may have the ability to bring deliverables to you. If you want the complete solution, from content marketing to social media and beyond, you need to make that very clear to a prospective digital agency before you even start talking about money.

That’s why it’s always important to have a list of things that need doing for your project. If you’re not clear what needs to be done, and many companies aren’t, ask for a rundown of what could be achieved by the digital marketing agency. They should be able to look at your company and its current position and be able to tell you what they can achieve as regards digital marketing. If the achievable’s seem like something you’d like to have done, then ask for evidence and testimonials that illustrate that they have completed work on this level before. Again, contact those people, the previous clients, and ask for evidence or at least a frank discussion that the deliverables are there. You need to know that this complete solution can be delivered by the agency.

It’s just like buying a car. You wouldn’t buy a car unless you go through all the checks and research before you go ahead and make a purchase. Buying a car is a big purchase. When it comes to your company, the services of a digital marketing agency are a big purchase.

We cannot stress enough how important it is for you to work out what the core skills of the agency are. If they can do what they say, then you should be able to move on quite quickly and get to work. If what you need to get done for your company is complicated and sophisticated, as well as comprehensive, take your time to go through what the agency can offer and what you can do against that offer.

Too many companies blunder along wildly trying to buy at a good price. But if you don’t know what an agency can do, then you may find out the hard way that they can’t quite make the grade regarding the deliverables you so urgently require for your brand, and consequently, your upcoming revenue statement.

How to Save Your Company Thousands of Dollars by Making Better Hiring Decisions

You know that employee turnover is costly. You also know that it is disruptive to the workforce, frustrating to managers and time-consuming for HR.

These statistics may still surprise you:

  • 31% of people have quit a job within the first six months
  • 22% of turnover occurs in the first 45 days of employment
  • 46% of new employees washout in the first 18 months

One great way to lower your employee turnover rate is to make sure that you hire the right employees for the right jobs from the get-go.

So how do you do this? Deploying these two customer surveys are a huge step in the right direction.

Step 1: Employee Feedback Surveys

The first thing you need to do is deeply understand each role within your organization. What better way to do that than to reach out to the employees that are currently in each role?

You already know that effective employee feedback surveys help your company make better decisions and increase employee engagement. But they are also helpful to get a sense of roles, responsibilities, gaps and opportunities within each department.

As Paul Gordon was quoted,  you get honest feedback from the people who do those jobs every day, you may be surprised to discover you have to re-examine your beliefs and assumptions about the roles you are hiring for. This will help you make better hiring decisions for each role.

Step 2: Employee Entry Surveys

While most companies employ some kind of employee feedback survey, a surprising number of companies don’t use entry surveys. Those who don’t are missing a huge opportunity to avoid hiring the wrong people!

Survey candidates at the interview stage to make sure that they are a good fit for the role before you hire. Use the data you gathered from your employee feedback survey to create an entry survey that asks key questions regarding the role the candidate is interviewing for.

This entry survey has the added benefit of helping you reduce recruitment time and save on training costs.

Two Surveys to Save You

Using these two surveys – employee feedback and entry surveys – will help you avoid the cost of hiring the wrong person. You’ll see a drop in employee turnover, which will save your company thousands of dollars in recruitment, training and replacement costs.


UX-Friendly Strategies for SEO and Responsive Web Design

SEO has long been one of the most-discussed topics in the web industry, and responsive web design has recently joined it as a hot topic. These are very different subjects, but they both have complex relationships with the concept of user experience. Ignoring or oversimplifying that relationship, in either case, is a mistake that is sadly made far too often.

SEO and User Experience

SEO is all about tweaking websites for search engines. Employed badly, this often means that user experience suffers as design and content increasingly focus on search engines instead of people. In extreme cases, the result is a website that is found by many people, and puts almost all of them off immediately.

However, SEO and user experience do not have to be in conflict or even form a balancing act. There are some very significant areas where good SEO and good UX manage to neatly intersect. One of the best examples is navigation. For search engines, that have strict crawl budgets and may only index a limited number of pages, it is best to provide site maps and use clear navigation. This also significantly enhances the experience of the user. Simple, clear navigation and access to a site map indexing all pages makes it easy for them to move around the site and find exactly what they are looking for. In other words, improving one area benefits user experience and SEO at once.

Content is an area where UX and SEO often come into conflict, when in fact they could work well together. A surprising number of webmasters and even some self-proclaimed SEO experts still feel the need to stuff as many keywords as possible into every paragraph. The result is, at best, a very outdated SEO strategy that is more likely to get them penalised in results than rewarded. For users, the effect is even worse. It is best to aim for a natural density, and remember that overdoing keywords does a lot more harm than under doing them. Abacus Marketing are one London based company i would recommend as they can help you if you have any questions:).

Responsive Web Design

While SEO often comes into conflict with UX, responsive web design is generally (and rightly) hailed as a good thing. It means that users experience a site optimally no matter what device they are using. It also encourages a mobile first approach that promotes principles such as minimalism and clarity which work well on traditional devices as well as smartphones.

However, the fact that UX and responsive design sit so well together sometimes means that the relationship between the two is oversimplified. People approach it on the assumption that responsiveness automatically means a good user experience.

Having single site for all devices, though, can create a few new principles, largely aimed at making sure the experience really is optimal on small screens. For example, it’s a good idea to ensure that no two links appear too close together, which can make it difficult to choose the right one on a touch screen.

Delivering the same code to all devices also makes it difficult to predict performance. Even if a site offers a great experience on all devices in the office, consider further testing. Specifically, consider testing offsite using a mobile data connection to ensure that it still performs acceptably as Paul from 720 Digital mentions in his blog.

4 Key points to consider when looking for an Events Company

What to look for in an events company in London

When you are planning to host an event, one of the worst frustrations is finding a credible and professional event company. In London, there are plenty of companies which claim that they are event companies, but in reality they are just event planners. This means that you have to implement various companies to get the event right. So what should you look for when you are looking for an events company in London? Here are four considerations to help you.

Number One: Is the company diversified in its services? 4 Key points to consider when looking for an Events Company

One of the first things that anyone should consider when they are looking for an events company in London is the services which are offered by the potential businesses. Companies that offer a variety of services but at the same time is not so diversified as not to be unprofessional are desired. The reason why such should be considered over a company which only focuses on one genre is that a company which offers an array of services can modify your event to suit your purposes without having to have multiple companies involved in the process.

For example: If you are planning a wedding event and want the ceremony to have the traditional floral designs and a stringed quartet, but then you want to have the reception to have special lighting and a live band then you need to have a company that can handle both from their network.

Number Two: Does the event company provide you with a list of potential venues?

Finding an event planner goes hand in hand with finding a place in which to host the event. To minimize the frustrations of planning your event, when you seek out an events company in London ensure that they provide venue finding as one of their services. Also, you will want to find out if their location base is limited to only the London area or if the events company works throughout the UK. The more options that a company provide in terms of vendor locations, the more apt you are to find that perfect spot for your event.

Number Three: What sets the company apart from all the other companies out there?

There are good event companies, standard event companies, and then there are great event companies. What category does your potential provider fall into? If you have a good or a standard event company, then shop around and just get the cheapest rate. They are all the same and you can expect that your services will be to the standard of everyone else. The problem with this, of course, is that you do not want your event to be just like everyone else’s. You want your event to be iconic, fashionable, and most importantly memorable.

When getting ready to find an event company in London, you should make a list of the things which are important to you such as:

  • Does the company come highly recommended?
  • How big is the staff and what security is taken to ensure professional staff are hired?
  • What is the deposit required?
  • How many companies does the event company work with?
  • Do they offer catering services?
  • Do they sub out tasks to third-party vendors?

These are but a few of the considerations that you may have. When you find the event company you want to use, present them with your questions as well as the event’s needs. A great event company will be able to answer all your questions and met your needs.

Number Four: Is the company going to work for you or are you going to have to work for the company?

Finally and maybe most importantly is the consideration of the time which the event company will allocate to your event. This is where references as well as a bit of research on your part will play a key role. You do not want to hire an events company in London which will require you to do most of the work. You are hiring the company for a service, and that service is to plan and execute the event. Granted, the company will need your input and direction, but they should be the primary people working to ensure the event is successful.

We are here for you

If you are looking for an event company in London and want to go beyond the standard providers, then we would love to offer you our services. offers a variety of services catered to your day. You will never find us unprofessional or unaccommodating to your needs. If you have any inquires as to any of the services which we provide, please visit our website or call us directly at 03335 771310.

My Top 4 Puma Golf Shorts

I love golf & wanted to let my readers to know what i think the best & stylish golf shorts to wear this summer.

When the weather turns warm, things really can heat up on the golf course. So you want something that is a bit more comfortable to wear while you are playing your favorite game.  The good news is that there are plenty of great Puma golf shorts from which to choose so that you are comfortable playing. Below are the top four golf shorts that Puma offers.

Tech Shorts

These shorts give you many options when you want a choice of color. They also keep you dry while playing, since they have moisture-wicking technology for combating sweat. They have front pockets for your hands and back pockets for holding things like your keys, scorecards, cell phone, and many other things. They are made with 97% polyester/3% elastane. Their inseam is 11” and they have an UPF of 50+ to protect you from the sun.

Tech Shorts

Monolite Shorts

These shorts have everything that you could want in a great pair of golfing shorts and a lot more.  They have a feel of the west coast and they’re inspired by your lifestyle. They can be worn on the golf course or driving range or they can also be worn on the beach. They have a UPF of 50+ and moisture wicking technology to help you stay comfortable. They have pockets both in the front and back and they are made from 100% polyester to create a comfortable fit.

Pacific Shorts

When you’re looking for a simple yet comfortable golf short, these are the ones that you should choose. Made from 100% polyester, these eye-catching shorts have bold colors and a comfortable construction which is perfect for anytime.  They have a button enclosure paired with a zip fly and belt loops to make them look stylish. Their inseam is 10.5” and their pockets are side seam.  Whether you are out playing golf or you are spending some time with your family on vacation, these stylish shorts are a great option.

Pacific Shorts

#GOTIME Plaid Shorts

When you’re out on the golf course, you want to stay confident and comfortable. That is why these shorts are such a great option. Their UPF is 50+ to help protect you from the sun and moisture-wicking technology to keep you cool when you are sweating. They have many pockets so that you can put anything in them that you need to keep with you, like scorecards, keys, your wallet, and your cell phone. They are made from 97% polyester/3% elastane and have an inseam of 11”. Whether you wear them for playing 18 holes or you are wearing them on vacation, they will be comfortable.

GOTIME Plaid Shorts

Any of these Puma golf shorts will keep you comfortable and cool while you are playing. They also are wonderful to take with you when you are going on vacation or wear while you’re playing with your children. Whether you are wearing them on the course or you are wearing them during the hot summer days, they will give you the cool confidence that you want to have.


Ghost Hunting Equipment – What You Will Need

Ghost hunting has become big business in recent years with TV shows and books all dedicated to the subject. Everyone seems to be grabbing a camera and dashing out to capture the hauntings of the many locations around the country. But for a serious ghost hunt, you need a little more than just a smartphone with a camera and a microphone. Here we look at what you will need for a proper ghost hunt. We have complied this content with the help of Creepy Ghost Stories.

Basic equipment

The digital camera is the first item into your ghost hunting bag. A good quality digital camera is an absolute essential and you can also come by ones that have infrared, ultraviolet and other light spectrums as well as normal light conditions. These add to the chances of capturing something during a hunt.

A digital voice recorded is another must-have item and are used for a variety of purposes. As well as capturing those EVPs that might occur, it is also useful to document what is seen as it happens and even for speaking to people you encounter at locations about their experiences. At the beginning of the session, everyone should introduce themselves on the recording.

Everyone attending the ghost hunt should have their own torch so help explore darkened areas. Another item each participant should have is their own notebook and pens to write down anything they spot as it happens.

Then there are the items that can be overlooked in the excitement but shouldn’t be forgotten. Plenty of spare batteries are crucial as there are often experiences where batteries drain inexplicably during investigations so spares for the camera, the recorded, the torch and anything else electrical is essential. A first aid kit should travel in one bag of the party and everyone should make sure they have a watch to record the time of any events or sightings. Finally, don’t forget to dress appropriately for the weather conditions – if you are cold, you won’t concentrate and might miss the point of the event!

Specialist equipment

If you want to cover more bases with your equipment, are re-visiting a location to try and repeat results or plan to conduct investigations regularly, then there is other equipment worth considering. Top of the list is a video camera and a tripod is often a useful addition. Their constant visual record helps to catch things that the eye misses and can be left recording in a spot while you are elsewhere.

The EMF detector or Electromagnetic Field Detector, is a tracking device of sorts that measures energy sources and disturbances to the electromagnetic field. Some believe that spirits cause these disturbances so pinpointing events can be best done with an EMF detector.

Thermometers are handy to leave in a room with a camera or video camera to monitor the changes in temperature in a room, or simply to use as needed. Motion detectors are another item that can be used in unoccupied rooms to monitor activity.

Finally, hand held radios can be useful to communicate with other members of your team in different parts of a location. They are useful if something happens or if help is needed and avoids the interference from mobile phones.